Zoho Flow is Zoho's integration and workflow automation platform (an iPaaS), deeply integrated with Zoho CRM as the primary trigger/action source (Zoho Flow: How to Automate CRM Lead Management):
- 800+ app integrations including CRMs, marketing tools, finance apps, and more.
- Drag-and-drop flow builder: No-code visual workflow creation.
- Multi-step workflows with conditional logic (if/else branches), loops, and delays.
- Webhook support: Listen for incoming webhooks from any app.
- Triggers from Zoho CRM: New lead, deal update, record status change, and custom events.
- Actions to Zoho CRM: Create, update, delete records; add activities; convert leads.
- Cross-app orchestration: Trigger actions in Slack, email tools, project management apps, and others in response to CRM events.
- Flow logs: Detailed execution logs showing data movement at each step.
Zoho Flow is embedded within Zoho One as the native integration layer, and is accessible from within the Zoho One admin console (Zoho One apps list 2026).