Zoho PhoneBridge is the native telephony infrastructure that connects Zoho CRM with VOIP, PBX, and call center solutions (Zoho Voice: CRM Telephony Integration).
Key telephony capabilities:
- Click-to-call from within CRM records.
- Inbound call pop-ups showing caller's CRM record.
- Automatic call logging (duration, notes, outcome) to the related record.
- Call recording (depends on telephony provider).
- Zia for Calls: Transcription, sentiment analysis, and intent detection on recorded calls.
- Missed call SalesSignals (requires PhoneBridge activation).
- MS Teams telephony integration (2025): Native integration for making and logging calls from within Zoho CRM using Microsoft Teams (Zenith Innovations: CommandCenter 2.0 and MS Teams).
- Multiple third-party telephony extensions available via Marketplace (e.g., AloTech Softphone CTI—added January 2026; ClikDial—added July 2025).