Zoho CRM integrates with social platforms to capture customer signals and communicate (Zoho CRM Omnichannel page):
- Facebook and Instagram: Monitor posts, comments, and DMs; respond from within CRM; convert social interactions into leads.
- Twitter/X: Monitor brand mentions.
- WhatsApp Business: Two-way messaging; send Meta-approved templates; automated campaign messaging; reply as threads; preview audio messages; WhatsApp as a follow-up action in Cadences (2025) (Zoho CRM 2025 highlights).
- LINE for Business (new 2025): Integration for East Asian markets; nurture prospects via LINE messaging directly from CRM (Zoho CRM 2025 highlights).
- Zoho SalesIQ: Live chat widget embedded on websites; visitor tracking; chat conversations sync to CRM records.
- Twilio SMS & WhatsApp Extension for CRM (July 2025 Marketplace release): Send SMS and WhatsApp from CRM via Twilio, with delivery tracking and bulk send capabilities (Zoho Marketplace July 2025).