Zoho Creator

Zoho Creator is the low-code platform that sits underneath — and above — every other Zoho application. It is underneath because the Creator runtime is how many of the packaged Zoho apps are themselves assembled; it is above because Creator is the *extension surface* that Zoho ships to customers whose requirements exceed what the packaged apps provide. A Creator practice is a platform practice. It demands environment discipline, Deluge hygiene, a proactive plan for the embedded Analytics and Flow surfaces, and a clear point of view on when to build in Creator versus when to reach for Catalyst.