Ask Zia in Zoho Analytics is positioned as Agentic AI for Business Intelligence, with a human-in-the-loop architecture (Zoho Analytics Ask Zia Help; Ask Zia Agentic AI feature page).

Capabilities by Persona

Data Engineers

Feature	Capability
Transform by Example	Demonstrate desired column output; AI replicates transformation
Formula Suggestion	Natural language → formula generation
Query Suggestion	Natural language → valid SQL query
Data Pipeline	Describe ETL goals in plain language → AI builds complete pipeline

Data Analysts & Business Users

Feature	Capability
Report Creation	Describe requirements → AI generates reports with filters, groupings, follow-up recommendations
Dashboard Creation	Describe layout/content → AI builds dashboard; add/remove views, change themes
Insight Generation (Zia Insights)	Descriptive, Predictive, Diagnostic, and Prescriptive insights
Sharing & Collaboration	Schedule emails, export reports/dashboards via prompts
Data Stories	Convert reports/dashboards into narrative slideshows

LLMs in Analytics

LLM	Used For
Zoho LLM	Report creation
OpenAI LLM	Data pipeline, report/dashboard creation, insight generation

Privacy & Data Governance in Analytics

Only prompts and metadata (column names, data types, data model) are shared with LLMs
PII columns are never shared
For insight recommendations, only aggregated data is sent
Administrators control data-sharing preferences via GenAI Configuration settings

Pricing

GenAI capabilities available for Premium and Enterprise Plans only
Access: Administrator Privileges; Account Admin can grant access to Org and Workspace Admins

Embedding

Ask Zia can be embedded into external applications for conversational insights and Key Driver Analysis (KDA).

Analytics MCP Integration

Zoho Analytics has its own MCP Server, enabling AI agents (via external MCP clients) to trigger analytics queries, build pipelines, and generate reports via the MCP protocol.