Zoho Corp's other brands

ManageEngine is the IT management division of Zoho Corporation, offering a comprehensive suite of enterprise-grade solutions for IT operations, cybersecurity, and service management (ManageEngine). Founded in 2002 as a division of AdventNet Inc., which later became Zoho Corporation, ManageEngine targets a distinct customer base of IT administrators and professionals, unlike Zoho's primary focus on general business users (Zoho Corporation - Wikipedia). This strategic separation allows ManageEngine to provide specialized, in-depth tools for managing complex IT infrastructures, from endpoint management and network monitoring to security and compliance. With over 60 products, ManageEngine empowers organizations to take control of their IT environments, ensuring security, efficiency, and business continuity.

Site24x7 is a cloud-based observability platform from Zoho Corporation that provides a comprehensive suite of monitoring tools for DevOps and IT operations. Launched in 2006, Site24x7 was born from the combined expertise of ManageEngine, Zoho's IT management division, and Zoho's own experience in building cloud applications. This allows Site24x7 to cater to a different buyer persona than Zoho's typical business user, focusing instead on IT administrators, DevOps engineers, and site reliability engineers who require deep visibility into their infrastructure and applications. By operating as a separate brand, Site24x7 can maintain its focus on the technical needs of this audience, offering a specialized and highly-extensible monitoring solution that integrates with a wide range of third-party tools and services. (Source) (Source)

Qntrl, launched by Zoho in April 2021, is a workflow orchestration and integration platform designed for mid-market companies. Formerly known as Zoho Orchestly, Qntrl operates as a separate brand to appeal to a broader audience beyond the existing Zoho ecosystem, allowing integration with competitor products like Workday, Slack, and Microsoft Teams (Zoho launches Qntrl to automate business processes). The platform targets business managers and department heads, enabling them to automate and manage complex workflows without extensive IT involvement. This strategic separation allows Zoho to compete in the broader business process management (BPM) market, targeting a different user persona focused on operational efficiency and cross-departmental orchestration (Orchestly is now Qntrl).

Arattai is a free instant-messaging chat app from Zoho Corporation, designed with a focus on the Indian consumer market. It offers a secure, private, and user-friendly platform for communication, positioning itself as a homegrown alternative to global messaging giants like WhatsApp (Source). Zoho operates Arattai as a separate brand to cater specifically to the consumer audience, emphasizing privacy and a 'Made in India' identity, which resonates with a segment of the Indian market that prioritizes data sovereignty and local products. This strategy allows Zoho to compete in the consumer space without diluting its core B2B focus. The app gained significant popularity in late 2025, driven by a surge in nationalist sentiment and endorsements from government officials (Source).

Gofrugal, acquired by Zoho Corporation in 2022, is a digital-first company providing cloud and mobile ERP solutions tailored for retail, restaurant, and distribution businesses. It operates as a distinct division within Zoho, targeting a specific market of small to medium-sized businesses that require comprehensive, user-friendly POS and ERP systems. This separation allows Zoho to cater to a different buyer persona—the retail or restaurant owner—without altering the focus of the main Zoho brand, which serves a broader business audience. Gofrugal's offerings are designed to empower businesses with limited staff and resources to digitize their operations and expand their market presence (Gofrugal).

TrainerCentral is an all-in-one online course platform from Zoho that empowers knowledge creators, solopreneurs, and experts to monetize their expertise. (Zoho Corporation Launches Trainercentral) It provides a comprehensive suite of tools for creating and selling online courses, hosting live sessions, building a branded website, and managing a training business. Zoho operates TrainerCentral as a separate B2C brand to cater specifically to the e-learning community, which has a different user base than its traditional B2B customers. (Zoho Corporation Launches Trainercentral) This allows for a more focused product and marketing strategy tailored to the needs of individual creators and training businesses. (TrainerCentral)

WebNMS is the Internet of Things (IoT) division of Zoho Corporation, offering an enterprise-scale platform for developing and deploying IoT applications. (WebNMS - IoT Global Network) Originally the first product of AdventNet Inc. in 1996, WebNMS has evolved from a network management framework to a comprehensive IoT platform. (WebNMS to OpManager - ManageEngine's story) It caters to a distinct market of original equipment manufacturers (OEMs), telecom companies, and enterprises seeking to implement IoT solutions, which is why it remains a separate brand from Zoho's business-focussed applications. (Brief History of Zoho and Other Products from Zoho Corp.) WebNMS provides the tools for device integration, data analytics, and application development, enabling businesses to build custom solutions for various industries.