Search for a command to run...
From audience capture to attribution.
The Marketing cluster spans Marketing Plus (the unified marketing operations platform), Campaigns (email & marketing automation), PageSense (heat-mapping & A/B testing), Survey (forms & surveys), Social (social media management), Backstage (event marketing), Webinar (Zoho's webinar product), and the Marketing Automation engine. The strategic question is whether to deploy Marketing Plus as the single command surface, or to assemble Campaigns + Social + PageSense as independent tools that talk to each other through CRM.
Marketing Plus is the right answer for organisations large enough to have a dedicated marketing ops role; the assembly approach is right for leaner teams that want to keep configuration close to the channel owners.
Each cell scores how strongly a product covers a capability theme, derived from its dossier copy. Darker means stronger keyword presence.
| Theme | Zoho Campaigns | Zoho Social | Zoho Marketing Automation | Zoho PageSense | Zoho Survey | Zoho Forms | Zoho Sites | Zoho LandingPage | Zoho Backstage | Zoho Thrive |
|---|---|---|---|---|---|---|---|---|---|---|
| Campaigns | 2 | · | 1 | · | · | · | · | · | · | · |
| Journeys & automation | 3 | · | 2 | · | · | 2 | · | · | · | · |
| Personalisation & AI | 1 | 1 | 1 | 1 | 1 | · | 1 | 3 | 1 | · |
| Channels (email/SMS/social/web) | 2 | 1 | 3 | · | 3 | · | · | · | · | · |
| Analytics & attribution | 1 | 2 | 1 | · | 1 | · | · | · | 1 | 1 |
End-to-end email marketing platform for creating, sending, and tracking targeted email campaigns. Features include drag-and-drop template editor, A/B testing, audience segmentation, automation workflows, SMS campaigns, event-triggered email…
Social media management and scheduling tool for publishing, monitoring, and analyzing content across major social platforms including Facebook, Instagram, Twitter/X, LinkedIn, YouTube, and Google My Business. Includes engagement tools for r…
Comprehensive marketing automation platform covering lead generation, nurturing, scoring, email/SMS marketing, customer journeys, web analytics, and social media publishing in one tool. Positioned as a simpler alternative to combining Zoho …
Website optimization platform with heatmaps, session recording, A/B testing, funnel analysis, personalization, and website surveys. Provides a single tracking code for multiple experiments with no impact on page load time. GDPR-compliant an…
Online survey creation and data collection platform with 250+ templates, logic branching, offline survey collection, multi-channel sharing (email, SMS, social media, QR codes), real-time reporting with charts and cross-tabs, and scheduled r…
No-code form builder for creating online forms for data collection, lead capture, registration, payments, feedback, and surveys. Features include conditional logic, multi-page forms, payment integration, digital signatures, offline collecti…
Drag-and-drop website builder with extensive customization, e-commerce capabilities, blogging, custom domains, SEO tools, and integration with Zoho apps for data collection and CRM sync. ([Zoho Sites](https://www.zoho.com/sites/))
Dedicated landing page builder with drag-and-drop editor, AI-assisted content creation (Zia), A/B testing, dynamic text replacement, personalization, heatmaps, conversion tracking, popup builder, responsive templates, and integration with t…
End-to-end event management platform for in-person, virtual, and hybrid events. Three distinct mobile apps: Organizer (manage check-in, announcements, analytics on the go), Attendee (view agendas, network, participate in polls, AI-powered m…
Unified platform for creating and managing affiliate marketing programs and customer loyalty programs. Features include flexible commission models (clicks, sales, leads, installs), points-based loyalty programs, VIP tier management, review …